From time to time, this magazine + blog accepts press trips, forms of cash advertising, sponsorship, paid insertions or other forms of compensation. Some of the advertising may be in the form of an ad on the side of the blog post or a link within the blog post. I do this to support my blog as it does take time for me to write thoughtful posts for my readers. All opinions are my own. 


Desi Globetrotter is open to working with advertisers, sponsors, tourism boards, editors and bloggers, as long as a site or product is travel related or contains content that is of interest to our readers. Desi Globetrotter reserves the right for editorial control and will offer full disclosure to our readers.

I am also a freelance content and social media strategist, specifically for travel, arts and lifestyle brands looking for help with copywriting, blogging, social media and content marketing. Hire me for your travel/tourism campaigns – full portfolio, services and bio available at www.parmjohalfreelance.com. 


Maui Tourism Board
France Tourism Board
Los Angeles Tourism Board
New York Tourism Board
Vancouver Tourism Board
Whistler Tourism Board


Conde Nast Traveller India
Huffington Post Canada
South Asian Woman Magazine


Desi Globetrotter is a website that is specifically targeted to the Indian travel market, a growing niche in the travel industry. With 1.2 billion people living in India and over 25 million Non-Resident Indians and Persons of Indian Origin living across the globe, multicultural advertising specifically targeted to this group is an important and necessary marketing strategy for travel companies.

Canada, with a South Asian diaspora of over 1 million, has led the way in multicultural marketing with the telecommunications and financial industries running targeted campaigns specifically for the South Asian market. There is a huge benefit  to the travel industry once multicultural marketing becomes part of the marketing mix.  For more on multicultural marketing and its benefits, please read Multicultural Marketing: The Visible Majority” featured in the March 2012 issue of www.marketingmag.ca.

The Indian outbound travel market is growing year after year and is being driven by the growing middle class. In 1997, the Indian outbound market was estimated at 3.7 million and has now grown to 11-13 million. By 2020, the outbound market is estimated to grow to a staggering 50 million. The Hindu, a daily paper in India, wrote an article in November 2011 about the New Indian Traveller, globetrotters with purchasing power.

Young, South Asian travellers from Canada, USA, UK and India, are educated, connected through technology, and unlike their parents from a generation before, are seeking unique travel experiences and want to travel independently.

Desi Globetrotter focusses on F.I.T. travellers (Free Independent Travellers) who book their own intineraries.

South Asian Diaspora Numbers

  • Canada – 1 million
  • United States – 2.8 million
  • United Kingdom – 1.4 million
  • United Arab Emirates – 1.4 million
  • South Africa – 1.1 million
  • Malaysia – 2.4 million


Please contact me at parm [at]desiglobetrotter[dot]com and I would be happy to discuss possible partnerships and advertising rates.